Insurance

0 min 30 s | Added on September 12, 2023

Note: The information in brackets describes the audio and visual content of the video that is not dialogue or narration.

[Context: This video depicts a friendly 13-foot character who personifies the Desjardins Insurance brand by demonstrating acts of care and kindness in his community.] 

[An alarm clock rings at 6:30 AM on a nightstand. A large hand turns it off.]  

[Background music plays.]  

[The character adjusts his name tag, which reads Desjardins Insurance.] 

[The character walks down the street to a café. A woman sitting outside reading the paper with a coffee, looks up and smiles.] 

[The character enters the café. A huge cup of coffee is sitting on the counter. Ripples appear in the coffee with each step the character takes towards the counter. The cup has the name Desjardins Insurance written on it.] 

[The barista picks up the cup with both hands to extend it to the character wearing the Desjardins Insurance name tag. The character takes the now regular-looking cup in one hand and smiles down at the barista. The barista watches him leave the café.] 

[The character is now walking down the sidewalk, sipping his coffee, when he hears kids cheering in the distance. He steps in to help 2 people who are trying to push a stalled yellow school bus. They get the bus moving again.] 

[A kid wearing glasses in the back seat looks up at the character and smiles. More kids wave and cheer. One girl says “thank you” as the bus drives off.] 

[A woman throws a baseball to a young female baseball player wearing a yellow cap. She hits the ball towards a house window.] 

[The character steps in to help by catching the ball before it hits the window, which looks tiny in his huge hand. He throws it back to the woman.] 

[A man in his driveway is changing his tires. He uses his lug wrench to tighten some lug nuts.]  

[The character helps by gently lowering the rear of the car.]  

[A young man is driving along a rural road, approaching a downed tree blocking his path, when he notices something outside his car window.]  

[It's the character, who is moving the downed tree off the road, so the young man can continue on his way.]  

[The young man gently taps his car horn twice and waves thanks to the character walking down the road.] 

[On-screen text: Insurance with a heart so big, it shows.] 

[On-screen logo: Desjardins logo] 

[Background music: Desjardins jingle] 

[On-screen web address: desjardins.com/heart]   

[On-screen text: Desjardins Insurance refers to Certas Direct Insurance Company, underwriter of automobile and property insurance or Certas Home and Auto Insurance Company, underwriter of automobile and property insurance or Desjardins Financial Security Life Assurance Company, underwriter of life insurance and living benefits products. Desjardins®, Desjardins Insurance®, all trademarks containing the word Desjardins, as well as related logos are trademarks of the Fédération des caisses Desjardins du Québec, used under licence. Advertised Desjardins Insurance products and services available in Ontario, Alberta and New Brunswick only.] 

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