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All tip sheets

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Choosing an effective solicitation approach

Remember that the primary goal of solicitation is to convey a message to your target audience in order to make them want to buy your products or services. The purpose of a solicitation plan is to organize the way you market to your target audience.

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Do you know what your business is worth and how to maximize its value?

It takes a chartered business valuator to determine the market value of a business. Because every business is different, determining a business's value is not an exact science, and there are no set formulas. A chartered business valuator can help you determine a realistic value for your business.

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10 phone solicitation tips

Solicitation will be part of life as an entrepreneur. Not comfortable with solicitation? That's normal. Try to be yourself. Don't push to make the sale at all costs. Talk to your future customers enthusiastically about your business and chances are you'll win them over.

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How to interact with current and potential customers through social media

Social media is a way for you to hear from current and potential customers. It's important to have a social media presence to find out what they are saying about you but also so other people can see and get to know your company.

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Customer service: How to prevent complaints and handle those you get

Did you know that 13% of unhappy customers tell more than 20 people that they're dissatisfied? The quality of your service determines whether customers will come back and recommend your business to others—basically whether you'll earn their loyalty or not.

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Why you should have a Facebook page

Facebook is the best form of social media for reaching the general public. Use it to attract new customers, build customer loyalty, inform your customers and promote and humanize your business.

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It pays to motivate your employees

Some businesses look for an easy way to earn the trust and commitment of their employees and make them proud to work for them. Others have a strong reputation for having motivated employees. It's a fact: it pays to motivate your employees! So how do you do it?

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Understanding the role of volunteer coordinators

Volunteering has changed significantly over the years. Volunteer coordinators today must clearly understand their roles and responsibilities, as well as the tools available to help them do their job.

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