- Florence Jean-Jacobs
Principal Economist
Despite Softness in the Second Half of The Year, Retail Sales Advanced in 2025
Highlights
- Retail sales dropped by 0.4% m/m in December, one tick better than Statistics Canada’s earlier flash estimate and the survey of economic forecasters (both at -0.5%).
- The sharp drop in sales at motor vehicle and parts dealerships (-1.6% m/m) was partially offset by a 2.8% increase in nominal sales at gasoline stations (see table for details).
- Core retail sales, which exclude gasoline and autos, were down 0.3% m/m, driven by decreased spending at building material and gardening stores (-4.0%), as well as furniture, home furnishings, electronics and appliances retailers (-1.7%). Seasonally adjusted e-commerce sales more than recouped the prior month’s losses.
- The volume of retail sales were close to flat as prices fell 0.3% m/m (graph 1).
- Despite volumes contracting for the last two quarters of the year, 2025 saw a 2.3% increase (graph 2). Most categories registered annual advances, with the notable exception of gasoline stations and fuel vendors.
- Statistics Canada’s advance indicator points to solid monthly spending in January (+1.6% month to month), which is likely driven entirely by volumes.
Implications
Today’s release and recent retail spending patterns paint a mixed picture of Canadian consumers. While sales of motor vehicles and parts were up from 2024, momentum has slowed since September in that category. However, we expect sales to pick up going forward, with newly announced federal rebates for plug‑in hybrid and electric vehicles kicking in on February 16. Another helpful boost to groceries and essentials retail sales should come from the changes to the GST/HST credit External link..
Of course, as last year showed, retail sales often seesaw from one month to the next. As the most recent example, January’s flash points to a solid upswing, despite the difficult weather that month. So we have to examine longer-term patterns. The fact that households’ retail spending finished 2025 on a positive note is a testament to the resilience of Canadian consumers despite numerous headwinds and uncertainty in 2025. The next few months could well be volatile, but we think the upward trend in sales and volumes should continue, albeit at a moderate pace given slowing population growth and still elevated costs for households.
After today’s release, we are still tracking a flat print for real GDP growth in Q4 2025, as per our latest Economic and Financial Outlook External link..