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Operation Red Nose: You Won’t Get Enough of It

November 1, 2022

Quebec City, November 1st, 2022 – The Operation Red Nose team is happy to announce the launch of our 39th annual rides campaign. From November 25th to December 31st, 2022, motorists will be able to count on one more option for a safe return home after a festive evening. Approximately 75 communities in Canada, of which about 50 in Quebec, will be able to use the service

You Won’t Get Enough of It!

With the theme “You Won’t Get Enough of It!”, the new advertising campaign underscores the unifying spirit of Operation Red Nose as well as the unique experience shared as much by volunteers as by those using the service. Through its various incarnations, the message aims at motivating the population to become involved in the success of the annual campaign, by calling 1 866-DESJARDINS, or by participating in one or more evenings as volunteers.

To share this message, Operation Red Nose will be able to count on an experienced volunteer who wore the popular red vest during many years, humorist Mathieu Dufour. Known among other things for his talents as an improv artist and for his proactiveness on social media, Math Duff, super-fan of Operation Red Nose, will certainly be an important ally in this annual campaign.

As we are constantly evolving, Operation Red Nose will offer several surprises this year, among which the possibility for volunteers to fully complete their registration online.

Operation Red Nose, a Heartwarming Story That Keeps Growing

“The last few years have certainly brought challenges and uncertainties, but we are very proud of everything our various local organizations have accomplished in their communities. 2022 will definitely be a new beginning for many of them, and we can only be grateful for all the work put in for this 39th campaign,” says Jean-Marie De Koninck, Founding President of Operation Red Nose.

SAAQ and Operation Red Nose: Partners Joined at the Hip

The Société de l’assurance automobile du Québec (SAAQ) is renewing its support of Operation Red Nose for their 39th campaign. “It is important for the SAAQ to continue to support Operation Red Nose, since we have a common objective: making Québec roads safer. Thanks to the involvement of the volunteers, the rides service has contributed to normalizing the notion of a dedicated driver in Québec culture, and to the improvement of road safety in Québec. It is important to remain vigilant however! One’s capacity to drive can be impaired even if one’s blood alcohol content is low. Do not take unnecessary risks. If you feel you may not be fit to drive, it is always much safer to not take the wheel and choose an alternative, such as Operation Red Nose,” says Denis Marsolais, Honorary President for the 39th Operation Red Nose campaign, and Chief Executive Officer for the SAAQ.

Desjardins: proudly committed to promoting road safety

Desjardins has been a part of the adventure since the very beginning, and has renewed their dedication to Operation Red Nose, thereby pledging to continue to support our youth and amateur sports throughout the province. "Our support for every Operation Red Nose going back 39 years demonstrates how committed we are to promoting road safety across the country. It's a holiday tradition, and a good reminder that there's never a good reason to get behind the wheel when our faculties are impaired. Never. We're proud to be a partner again this year and are grateful for all the volunteers who make it possible," said Valérie Lavoie, President and Chief Operating Officer of Desjardins General Insurance Group.

Operation Red Nose: Back in Force in Close to Fifty Regions in Québec

Although it may change, here is the list of local organizations that are currently working to deploy the 39th rides campaign on their respective territories:

  • Alma
  • Dolbeau-Mistassini
  • Magog
  • Pays-d’en-Haut
  • Sept-Îles
  • Appalaches
  • Forestville
  • Maniwaki
  • Portneuf
  • Shawinigan
  • Argenteuil
  • Granby
  • Mascouche-Lanaudière-Sud
  • Québec-Lévis
  • Sherbrooke
  • Beauce-Etchemins Haut-Richelieu
  • Matane
  • Rimouski
  • Sorel-Tracy
  • Charlevoix-Est
  • Îles de la Madeleine
  • Mégantic
  • Roberval
  • Trois-Pistoles
  • Charlevoix-Ouest
  • Joliette-de-Lanaudière
  • Mont-Laurier
  • Rouyn-Noranda
  • Trois-Rivières
  • Châteauguay
  • La Sarre
  • Montréal
  • Saguenay
  • Val-d’Or
  • Chibougamau-Chapais
  • Laval-Basses-Laurentides
  • Nicolet-Bécancour
  • Saint-Hyacinthe
  • Vallée-du-Richelieu
  • Coaticook
  • Longueuil-Rive-Sud
  • Normandin
  • Saint-Jérôme
  • Vaudreuil-Dorion
  • Contrecœur
  • Lotbinière
  • Outaouais
  • Salaberry-de-Valleyfield

For journalists only:
Marilyn Vigneault, Director, Communications and Partnerships, Operation Red Nose
Media Line: 418 800-2884