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How to make the most of trade shows

Trade shows are great opportunities to break into and develop markets because you can meet buyers and industry specialists from around the world. They're also a good way to learn more about target market trends and size up the competition.

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A foreign partner: A potential ally

Breaking into a foreign market takes a tremendous amount of work. To speed up the process and improve your chances of success, it may be a good idea to team up with a foreign partner who is already well established in the market you are targeting.

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