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All tip sheets

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Optimizing your pricing strategy

Price influences how customers perceive your products and services and their quality. It also helps determine your company's market share and profits. That's why your pricing strategy is a key part of your marketing plan.

Learn more about Optimizing your pricing strategy

How to set your prices for foreign markets

As a new exporter, you should have a separate international pricing strategy so you don't have to “pay” to sell your products abroad. Take time to determine what prices you need to set in order to meet your business objectives.

Learn more about How to set your prices for foreign markets

It pays to motivate your employees

Some businesses look for an easy way to earn the trust and commitment of their employees and make them proud to work for them. Others have a strong reputation for having motivated employees. It's a fact: it pays to motivate your employees! So how do you do it?

Learn more about It pays to motivate your employees

Managing unexpected growth

Define your vision right away—it will guide your business through a 2-stage growth process of selling and structuring. After making sales and meeting your objectives, you'll need to take time out to think about how to structure your business.

Learn more about Managing unexpected growth

Taking your website global

When you decide to take your business global, you need to tailor your website to your new markets. Get advice on making this means of communication just as effective internationally as it is in Canada.

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Why you should have a Facebook page

Facebook is the best form of social media for reaching the general public. Use it to attract new customers, build customer loyalty, inform your customers and promote and humanize your business.

Learn more about Why you should have a Facebook page

How to recruit the right volunteers for you

Recruiting involves finding the right person for the right position at the right time. But recruiting volunteers is a 2-way street: the volunteer must meet the organization's needs and vice versa.

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6 tips for quick, efficient invoicing

Make sure to invoice your customers, collect payment and deposit payments immediately to maximize your cash inflows. Here are 6 tips for efficient invoicing.

Learn more about 6 tips for quick, efficient invoicing

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