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Retail trade Time to take stock

October 1, 2014
François Dupuis, Vice-President and Chief Economist • Joëlle Noreau, Senior Economist

The retail sector is at the front line for bearing the impact of changes in consumers’ moods, and for changing track accordingly. It has no choice but to adjust its strategy for dealing with competition, which has increased tenfold in recent years. Apart from the challenges posed by new methods of communication which are constantly changing, retailers must ask themselves not only how best to attract and retain their customers, but also what steps to take to recruit and hold onto their employees.

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