Overconsumption (1 min 45 s)

Added on November 21, 2013


Carlos learns to make informed consumption choices while grocery shopping with his mother.

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Overconsumption (1 min 45 s)

Added on November 21, 2013 | Desjardins Group

Carlos loves to cook. His dream is to become a world-famous chef!

Today he goes grocery shopping with his mom. She gives him $15 to buy all the ingredients to cook breakfast.

Carlos needs to think hard about what he's going to buy. He's looking at 2 different brands of bread; one has colourful packaging, and the other looks rather dull.

The bread with the colourful packaging is so appealing to Carlos, but he notices that it is also more expensive. He compares the ingredients of the 2 breads and sees that they're similar.

Carlos thinks about what to do. He decides to buy the bread with the dull packaging, to stay within his budget.

Next to the bread are the cookies. Carlos is a cookie monster.

Hooray! His favourite cookies are on special!

He takes 10 packs. Carlos counts the cookie packs in the grocery basket. Pretty quick, he realizes that he won't have any money left to buy the rest of breakfast. Unless he makes cookie sandwiches! He must admit, he will never eat all that stuff. His impulse purchase is in fact overconsumption.

Overconsumption is when you take more than what you need. It can happen with anything, like if you use 2,000 litres of water to take a bath, or buy 8 pairs of running shoes for your basketball class.

Carlos decides to put the cookies back on the shelf. Instead, he buys fruits, eggs and milk.

The next morning he makes French toast. Yummy!

Carlos is proud of himself. By making the right choices at the store, he had enough money left to buy a pack of cookies!