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All tip sheets

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5 steps to creating your website

Here the 5 fundamental steps to creating your website or making changes to an existing one: strategic planning, design, production, launch, operations.

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Good accounts receivable management practices

Accounts receivable management is a key part of managing any business. Neglecting this aspect can lead to a cash crunch, which in turn can have serious consequences.

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Good practices for sound supplier management

Even with a brilliant idea, seasoned managers, talented employees and a revolutionary concept, without suppliers a company is like a dream car with no gas in its tank—worthy of interest but unable to reach its full potential.

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Optimizing your pricing strategy

Price influences how customers perceive your products and services and their quality. It also helps determine your company's market share and profits. That's why your pricing strategy is a key part of your marketing plan.

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How to set your prices for foreign markets

As a new exporter, you should have a separate international pricing strategy so you don't have to “pay” to sell your products abroad. Take time to determine what prices you need to set in order to meet your business objectives.

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It pays to motivate your employees

Some businesses look for an easy way to earn the trust and commitment of their employees and make them proud to work for them. Others have a strong reputation for having motivated employees. It's a fact: it pays to motivate your employees! So how do you do it?

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Managing unexpected growth

Define your vision right away—it will guide your business through a 2-stage growth process of selling and structuring. After making sales and meeting your objectives, you'll need to take time out to think about how to structure your business.

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Taking your website global

When you decide to take your business global, you need to tailor your website to your new markets. Get advice on making this means of communication just as effective internationally as it is in Canada.

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