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Globalization in action: the retail trade in Quebec

October 1, 2013
François Dupuis, Vice-President and Chief Economist • Yves St-Maurice, Senior Director and Deputy Chief Economist • Joëlle Noreau, Senior Economist

The feverish activity in Quebec’s retail sector is not imaginary. The number of international banners has multiplied of late. Price wars, changes in the supply process, frantic cost-cutting efforts and automation are just some of the effects of their presence. The arrival of these retail giants with their very deep pockets is posing serious challenges for our retailers, and the pressure won’t be easing any time soon as more are expected in all segments. The war is on and our retailers will have to work hard to build customer loyalty and set themselves apart in ways other than price. They will have to demonstrate ingenuity and make investments in order to stay in the game.

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