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B2C e-commerce catching up to a moving train

March 1, 2014
François Dupuis, Vice-President and Chief Economist • Yves St-Maurice, Senior Director and Deputy Chief Economist • Joëlle Noreau, Senior Economist

Now well under way, the 21st century is known as the Internet Age given the major role this technology plays in our daily lives. Online shopping for goods and services is a perfect example. Some retailers view e-commerce as a springboard to higher sales. For those who have yet to go virtual, the media’s reports of failed attempts make the prospect frightening indeed. While it’s true that there are risks, changing consumer behaviour and growing competition are leaving retailers with no choice but to establish an online presence.

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