Nathalie Larue

Executive Vice-President, Strategy, Marketing and Personal Services
Desjardins Group

Nathalie Larue is Executive Vice-President of Strategy, Marketing and Personal Services and a member of Desjardins Group's management committee. She heads up corporate strategy, marketing and the member/client experience and oversees Desjardins's project portfolio. She also oversees the development of digital solutions and the financing and payment product offer adapted to Desjardins's personal members and clients.

Nathalie holds an MBA from HEC Montréal and has worked in the Quebec financial industry for nearly 25 years. Recognized early in her career for an inclusive leadership style and the ability to produce strong results, she was tapped for key positions at the helm of large multidisciplinary teams. Between 2005 and 2017, she was a vice-president in several sectors at Desjardins, including personal and business banking, strategic planning, marketing and large-scale projects.

Her passion, vision and talent for innovation help her identify promising ideas, and her leadership style helps her execute and produce results. Her gift for strategy, a pragmatic management approach and her natural communication skills have put her in a position to play a major role in Desjardins today, and in the future.

Nathalie is very involved in the community and volunteers her time with organizations that support youth, business and the arts. Notably, she contributed to the success of the Fondation du Conservatoire de musique et d'art dramatique du Québec's most recent fundraising campaign, which surpassed its targets. Nathalie Larue is also involved in the development of a digital ecosystem for Quebec business owners looking to meet the needs of consumers who remain hesitant to buy online.