Investing in regional pride of the Eastern Townships region

Investing in regional pride of the Eastern Townships region (1 min 20 s)

Added on March 29, 2018

Description

Créateurs de saveurs Cantons-de-l'est is an identification mark for products from the Eastern Townships region. They help local companies with the promotional work and to sell their products to grocers, restaurants, food tourism and public markets.

  

Investing in regional pride of the Eastern Townships region (1 min 20 s)

Added on March 29, 2018 | Desjardins Group

Note: The information in brackets describes the visual and audio content of the video, and the rest of the text corresponds to the dialogue.

[On-screen text: The Desjardins difference # 11]
[On-screen image: Black and white photo mosaic of stakeholders]
[Background music: guitar]

[On-screen text: In 2018, Desjardins invested more than $1 million in 8 projects across the Eastern Townships. This one is Créateurs de saveurs.]

[On-screen image: supermarket aisle]

Ghislain Lefebvre: Créateurs de saveurs Cantons-de-l'Est is an identification mark for products from the Eastern Townships region.
[On-screen text: Ghislain Lefebvre, Brand Director of Créateurs de saveurs Cantons-de-l'Est]

Simon-Pierre Bolduc: They made labels with our identification mark so shoppers can easily spot them on grocery shelves.
[On-screen text: Simon-Pierre Bolduc, Fromagerie La Station]
[Overlay image of the label under a spotlight, with fireworks]
[Audio: trumpet]

Ghislain Lefebvre: We do the promotional work of course, but also assist companies that want to sell their products to grocers and restaurants.

Lyne Girard: At the beginning, it opened doors for us in the Townships, but now we're all over Quebec.
[On-screen text: Lyne Girard, Érablière Caséal]
[Overlay image of a door that's opening]
[Audio: sound of a door opening]
[Overlay image of the province of Quebec with the blue section over Eastern Townships spreading across province]
[Audio: swoosh]

Simon-Pierre Bolduc: It sure helps us sell more cheese.
[Overlay image of pieces of cheese piling up]
[Audio: ding]

Ghislain Lefebvre: It now includes 140 companies that work and grow together.

Lyne Girard: You get to work with others who know what you're going through, because they're experiencing the same thing.
[On-screen image: duplicate image of the woman]
[Audio: dubbing of her voice]

Simon-Pierre Bolduc: Give the public an opportunity to learn more about our products and the products of the region.

Ghislain Lefebvre: Producers may meet and decide they want to work together on a certain product.

Lyne Girard: I put his oyster mushrooms in the maple jelly I produce, and there you have it. A delicious new food!
[Overlay image of oyster mushrooms drizzled with maple syrup]
[Audio: sound of pouring liquid]
[Overlay image of the work WOW!]
[Audio: trumpet]

Ghislain Lefebvre: Desjardins's contribution to Créateurs de saveurs Cantons-de-l'Est will allow us to do more with producers over the next 3 years, and help us develop the projects further.

Simon-Pierre Bolduc: Créateurs de saveurs will make people very proud of their region—I'm sure of that.

Lyne Girard: As far as I'm concerned, our region is the best!

[On-screen text: Investing in regional pride]
[On-screen text: That's the Desjardins difference!]
[Background music: guitar]

[On-screen image: logo Desjardins]
[Audio: Desjardins jingle]