Note: The information between brackets describes the visual and audio content of the video that is not dialogue or narration.

[Context: This video presents Laserax. Throughout the video, Xavier Godmaire, CEO of the company, answers various questions.]

[Background music]

[A yellow dot winds through the company name on-screen before taking place at the end of the name.]

[A marble is rolling around in a wooden maze game. Xavier is concentrated on playing with the maze.]

Ah!

[On-screen text: a chat with Xavier Godmaire, CEO of Laserax]

[Xavier sits down on a stool in front of a yellow background and smiles. He is in a warehouse with various pieces of machinery surrounding him. A Desjardins chevron appears above the top left side of the area where Xavier is sitting.]

I'm Xavier Godmaire, CEO of Laserax.

[On-screen text: What gets you out of bed in the morning?]

Building something, here, that shines around the world.

[On-screen text: What words do you live by?]

There's always a solution.

[On-screen text: You went into business with your friend Alex. How did that come about?]

Two guys having food at a restaurant, saying, "You know what? Let's try it."

[Xavier puts the marble back into the maze.]

OK, let's go!

[The marble rolls around the game board a bit before falling into a hole.]

Eh, boy …

[On-screen text: What does Laserax do? Make lightsabers?]

We're a laser system provider, for both laser marking and also laser cleaning. Our mission is to help our customers change the world through the use of our highly innovative laser solutions.

[On-screen text: What was it like in the beginning?]

We faced a lot of challenges. Our approach was there's no plan B. Plan B is to make plan A work.

[On-screen text: How did you carve out a niche in the laser industry?]

We rapidly made a name for ourselves, coming up with solutions [to which] others would say no, that's not feasible. We were the crazy ones raising our hand and saying, "We'll do it."

[On-screen text: Talk about your company's growth.]

We went from being a 2-employee business to 60+. All of the major aluminum smelters are using our technology. [We're] making a name for ourselves in the automotive industry, reaching some success, but looking at what's next.

[Xavier picks up the marble from the maze game and places it back inside the board.]

Bon!

[The marble rolls around the maze. Xavier is concentrating on his game. The marble falls in a hole and Xavier makes a disappointed face.]

[On-screen text: What did Desjardins see in you and Alex?]

I think they saw two young entrepreneurs, a bit naive, not aware of what was going to come, but [who] were really passionate and engaged.

[On-screen text: And what attracted you to them?]

There's always been a good fit, and the fact that they provide such a wide range of solutions, from international services to credit margins [lines of credit], makes it so much easier for us to have, like, a one-stop shop.

[On-screen text: How did they help Laserax?]

It takes money to make money, as we say. So, they were there really early on, as we kept on growing the business with bigger and bigger financial needs, [opening] up offices around the world and hiring more people.

[On-screen text: Tell us about opening a subsidiary overseas.]

2 years ago, we decided to open a subsidiary in Germany. Talking to entrepreneurs who did it before us, they all told me, "The one pain in the butt that you're going to have is [opening] up a bank account." For me, opening up a bank account took 30 minutes because Desjardins was there before us, and [it] was like a walk in the park.

[The marble is rolling around the maze game. Xavier is concentrated on the game.]

[On-screen text: Why is it so important to have mentors?]

We've always been coached at Laserax and surrounded by people who had experience to share. It allows you to just avoid the big mistakes that you don't want to [make].

[On-screen text: What's the key to your success?]

It's all about the team, the talent, the people [who] work at and are engaged in the company.

[Xavier plays again with the maze game. The marble makes it to the centre without falling in any of the holes.]

Yeah! Bingo!

[Xavier looks up and smiles. A Desjardins chevron frames the bottom right of the area where Xavier is sitting.]

[On-screen text: Desjardins Business logo]

[Music stops. The Desjardins jingle plays.]

End of text transcript