Discover some inspiring entrepreneurs

Discover some inspiring entrepreneurs (1 min 11 s)

Added on August 8, 2018

Description
See how entrepreneurs Jean-François Cloutier and Joël Pelletier (Distillerie du St.Laurent), and Khadija El Bouhali (Cousmos) were able to start up their businesses thanks to Desjardins Microcredit to Businesses.

  

Discover some inspiring entrepreneurs (1 min 11 s)

Added on August 8, 2018 | Desjardins Group

Note: The information in brackets describes the visual and audio content of the video, and the rest of the text corresponds to the dialogue.

[Music]

[Image on screen: Inside the distillery, Joël Pelletier turns toward his business partner, Jean-François Cloutier.]

[Text on screen: DESJARDINS MICROCREDIT TO BUSINESSES]

[Text on screen: Jean-François Cloutier and Joël Pelletier, Distillerie du St. Laurent]

[Image on screen: Joël Pelletier and Jean-François Cloutier stand together. Joël Pelletier speaks.]

Joël Pelletier: Distillerie du St. Laurent is the product of our friendship and a shared love for spirits.

[Image on screen: Jean-François Cloutier speaks and a picture of their product label is shown.]

Jean-François Cloutier: We've got a gin people seem to like. We're pretty proud.

[Image on screen: In a specialty grocery store, Khadija El Bouhali prepares a couscous dish and begins to tell her story. Her Cousmos products are shown.]

[Text on screen: Khadija El Bouhali, Cousmos]

Khadija El Bouhali: Cousmos is a food preparation business that offers prepared couscous dishes.

[Image on screen: Joël Pelletier and Jean-François Cloutier chat together. Joël Pelletier speaks.]

Joël Pelletier: Financial support at the beginning is very important and very much appreciated.

[Image on screen: Khadija El Bouhali sits and speaks. She then continues preparing her couscous dish.]

Khadija El Bouhali: There's a lot of investment that goes in at the very beginning, and you're not even on the map. You have no story yet. That's where Desjardins Microcredit came in. If I hadn't had them, I wouldn't have had other investors. Without my other investors, I never would have been able to get this business off the ground.

[Image on screen: Joël Pelletier checks something, Jean-François Cloutier watches their gin being poured and Joël Pelletier speaks.]

Joël Pelletier: Even though it wasn't a huge loan, it made the difference between launching our business modestly and not launching it at all.

[Image on screen: Joël Pelletier and Jean-François Cloutier discuss something in the warehouse.]

Joël Pelletier: If you can persevere and really give it your all, you can do it. You can create something really amazing.

[Image on screen: Jean-François Cloutier speaks as both men stand behind boxes of their product.]

Jean-François Cloutier: We had some very humble beginnings, but we got to where we originally wanted to be.

[Image on screen: Cousmos products, Khadija El Bouhali looks into the camera and speaks]

Khadija El Bouhali: I have my own brand today. It's a huge accomplishment for me. Three years ago, I wouldn't have believed this was possible.

[Music]

[Text on screen: The Desjardins Microcredit to Businesses program is offered in partnership with several community credit organizations.]

[Text on screen: Animated Desjardins logo with music]

END OF TRANSCRIPT