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Many companies breaking into the international market underestimate the ever-present barrier posed by cultural differences. Although consumer trends have become more homogeneous around the world, values, language and decision-making methods represent major obstacles for entrepreneurs who try to negotiate with partners in another country.
When you have your sights set on a foreign market, you have a variety of intermediaries and methods to choose from. Making the right choices is key to meeting your business objectives.
Managing foreign suppliers is key to your business. Foreign suppliers often have the pick of the litter when choosing customers. Importers sometimes need to establish a program to identify the perfect supplier and win its loyalty.
Breaking into a foreign market takes a tremendous amount of work. To speed up the process and improve your chances of success, it may be a good idea to team up with a foreign partner who is already well established in the market you are targeting.
Foreign negotiations are complicated by factors such as geography, culture, language, background, weather and laws. Follow these tips to reduce the risks and costs associated with negotiations and prepare yourself for constructive talks with a foreign partner.
Agricultural producers shifting into processing must follow a painstaking process that includes analyzing the industry, the target market and their personal abilities. Production and processing are 2 complementary but very different industries, so thorough preparation is the key to success.
Your export marketing plan covers your export objectives and strategy. It is both a master plan and a tool for tracking your progress. It should be concise and well organized so you can focus on the work at hand.
Trade shows are great opportunities to break into and develop markets because you can meet buyers and industry specialists from around the world. They're also a good way to learn more about target market trends and size up the competition.
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