Students ages 10 and 11
7 - 10 hours
Area of learning:
- Environment and consumption
Financial and cooperative skills
- Analyzing the influence of advertising
- Prioritizing needs and wants
- Differentiating between cooperative values
Students differentiate between needs and wants and recognize advertising.
At the end of this task, students will be able to differentiate between advertising and objective information.
- Time required:
- Organize a discussion about advertising.
- Ask students to give examples of advertising and information they see in the media (television, magazines, Internet, etc.).
Examples of questions:
- What is advertising?
- How do you recognize an advertisement?
Presence of a product or trademark for sale. In addition to providing information, advertising seeks to entice consumers.
Ask students to bring in magazines.
At the end of this task, students will be able to differentiate between needs and wants.
- Time required:
- Show students an ad from which you've removed the logo and company name[ 1 ].
- Ask them about the ad.
- Ask students to describe the difference between needs and wants and give examples of each. Write the information on the board or on a big sheet of paper.
- Ask students what makes them buy things that are wants, over needs. (Advertising often targets our wants.)
- Ask students to give examples of advertisements that entice people to buy things they don't really need. Ask them to provide examples for themselves, their parents and their peers, if they can.
Examples of questions to ask:
- Would you buy the product in the ad? Why?
- Which arguments were convincing?
- Is this product necessary? Why?
These questions aim to help students learn the difference between needs and wants, without asking the question directly at the outset.
- In Quebec, the Consumer Protection Act prohibits commercial advertising that targets children under the age of 13. To learn more, see the Office de la protection du consommateur website. [Back]