Analyzing advertising

  • Age group:
    Students ages 10 and 11
  • When:
  • Time required:
    7 - 10 hours

Area of learning:

  • Environment and consumption

Financial and cooperative skills

  • Analyzing the influence of advertising
  • Prioritizing needs and wants
  • Differentiating between cooperative values


Students learn to use judgment when presented with advertising.

Task 1: Thinking about advertising

Task objectives

At the end of this task, you’ll be able to evaluate whether or not students have a developed critical eye for advertising.


  1. Use the A Winning Ad Score Chart and watch popular ads with the group.
  2. Every student should fill out an analysis grid for each ad viewed.
  3. Together, talk about the ads, strategies and the students' experiences.