Analyzing advertising

  • Age group:
    Students ages 10 and 11
  • When:
    Anytime
  • Time required:
    7 - 10 hours

Area of learning:

  • Environment and consumption

Financial and cooperative skills

  • Analyzing the influence of advertising
  • Prioritizing needs and wants
  • Differentiating between cooperative values

Competencies

For students ages 10 and 11

Students learn to recognize advertisements and differentiate between ads and an information messages. They create, analyze and judge their own ads, as well as the ads of other students.

Disciplinary competencies

Disciplines Competencies Learning progression
English Oral communication

Vocabulary:

  • Creativity
  • Vocabulary enrichment

Selection of prosodic elements:

  • Rhythm and cadence
  • Intonation

Affected disciplinary competencies

Disciplines Competencies
Visual arts Produce personal artistic creations
Ethics and religious culture Discussion on ethics issues
Science and technology - The material universe Using science and technology tools, objects and procedures

Non-disciplinary competencies

Putting creative thinking into practice