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Strategic orientations

Desjardins Group's strategic orientations were adopted by Board of Directors in February 2010 as part of its 2010–2012 Strategic Plan. Their purpose is to make Desjardins Group a stimulating, distinctive and successful organization that makes a unique contribution to the development of our society. The strategic orientations define the main avenues for achieving this vision, to reach Desjardins Group's full business development potential and optimize its financial strength. They lay a common foundation on which the caisse network and the business sectors can build their own orientations, strategies and priorities.

  • Cooperation and involvement: Capitalize on cooperative values and social responsibility to differentiate Desjardins and increase its brand power.
  • Member/client experience: Implement a member- and client-centred approach throughout Desjardins Group.
  • Growth and innovation: Achieve sustained and profitable growth by emphasizing openness, innovation and agility.
  • Profitability and financial stability: 1 Optimize overall productivity and performance and reinforce the financial strength of Desjardins Group.
  • Leadership and mobilization: Count on the leadership and the mobilization of officers and employees to support Desjardins Group's development.
  1. Orientation 4, "Profitability and financial stability," includes the themes "Financial stability and risk management" and "Productivity and profitability".

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