Transactional and cooperation

Context

The firm has fairly good knowledge of the foreign market (offer and demand, language, culture, etc.) but does not have an established business contact network that would enable it to market its products in the target country on its own. After-sales service is important, but technical assistance is not absolutely necessary. A minimum amount of control over the product and distribution channels is nonetheless required, and collaboration with a local partner is recommended in the implementation of a strategy.

Suggested penetration strategy:

• Wholesaler
• Distributor
• Manufacturing agent