HomeProjectsTake your company internationalMercadex-Desjardins model >  Structural and cooperation

Structural and cooperation

Context

The company has a relatively good understanding of the foreign country (industry, market and environment) but does not have the skills, resources or assets required to manage a production and marketing operation on its own. To carry out its plans, the company must seek partners within the host country that can offer their capital, know-how, technology, knowledge, control of the market, etc. The target country's infrastructure, tax incentives, laws protecting property rights, etc., all encourage foreign investors.

Suggested penetration strategy:

  • Joint venture
  • Reciprocal shareholding

Money working for people

Les grands prix Québécois de la qualité - Grand Prix 2007