"Cooperating in building the future" theme

A new slogan for new challenges!

The Desjardins Group logo always appears with a slogan that states our positioning and values. The new slogan, "Cooperating in building the future", was launched in September 2010 and sends a strong message that everyone is encouraged to use in their communications.

Cooperation is an attitude that is more relevant today than ever before. The incredible changes taking place in the world are convincing an increasing number of people and organizations that it's crucial we all join forces. Cooperation means working together.

In every aspect of our economic and social lives, cooperation means making a daily contribution to community life and building a more equitable, responsible and sustainable world.

Cooperation is the very essence of Desjardins Group. We are the largest cooperative financial group in Canada and proud of it. Faithful to Alphonse Desjardins's vision, we believe that cooperation is the best way to work together to build a future that exceeds even the highest expectations.

At Desjardins, cooperation means:

• Receiving the support of an unparalleled caisse network, and the expertise of 5,900 elected officers and 42,500 employees.
• Belonging to a financial group that stands out by its involvement in the community, support for education, redistribution of surplus earnings to members and communities, sharing knowledge with developing countries.
• Combining democracy and business, providing access to financial services to everyone regardless of wealth.
• Choosing an effective business model. The recent economic and financial crisis proved the resilience of cooperatives all over the world.

More than ever, cooperation helps build the future. Today's Quebec was built by creators and builders, as well as small and large entrepreneurs, many of whom were backed by Desjardins. Desjardins encourages innovation and the creation of new wealth with a focus on sustainable development. Together, we are cooperating in building the future of:

• members and their families
• businesses and entrepreneurs
• communities in Quebec, Canada and several other regions worldwide